Sixers name Gullett VP of Marketing

The Philadelphia 76ers today named Mark C. Gullett as the team’s new Vice President of Marketing. He joins the team after the past nine seasons with the Tampa Bay Lightning of the National Hockey League where he held a similar position.

“Mark is a highly creative and visionary leader with more than 20 years of innovative marketing and advertising experience in the sports and entertainment industry,” said Lara Price, Sixers Senior Vice President. “We will rely heavily on his ability to generate new and exciting marketing campaigns for Sixers basketball.”

In his new role, Gullett will be responsible for directing the strategic vision and leadership of the Sixers marketing efforts which include creating new and exciting ticket-driven promotional campaigns, brand development, marketing and advertising, grassroots, promotions, research, database marketing, interactive marketing and creative services.

In Tampa, Gullet increased ticket sale revenue consistently for five years. He was instrumental in net revenue improvement from a deficit in 2000 to profitability in 2004. He also managed sales efforts and achieved sold out attendance for two years of playoffs in a non-traditional hockey market.

Prior to joining the Lightning, Gullett spent 15 years in the radio industry as Director of Marketing for the CBS Radio Group in St. Petersburg, FL (1994-2000); Director of Marketing and Promotions at WIOQ (Q102) in Philadelphia, PA (1991-1994); Promotions Director at Metroplex Radio Group in Cleveland, OH (1990-1991); Creative Services Manager at WNCS and WERE in Cleveland, OH (1989-1990); and Director of Marketing at WRFX in Charlotte, NC (1985-1988).