The summer ratings free-fall for sports radio seems to have ended.
WIP and WPEN both leveled off at 2.4 and 0.4 respectively for July. WIP did fall a bit in cumulative numbers from to 362,500 to 346,500 while WPEN showed a small increase going from just over 134,000 to 154,100.
ESPN950 is still the second lowest station rated in the market, however.
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