Friday, June 20, 2008

May radio ratings - WIP takes big hit, ESPN 950 also down

The latest Arbitron ratings for May are out and WIP took a huge hit falling from a 3.7 to a 2.8. Cumulative listeners dropped from 668,800 to 477, 500 at 610.

But, before ESPN 950 fans rejoice, take a seat. WPEN fell from a 0.6 to an 0.3 and its cumulative listeners went from 139,300 to 129,300. ESPN 950 ratings are now below what they were before the station brought Mike Missanelli back to Philly and went with 'Mike and Mike' in the morning.

-Ratings are courtesy of FMQB.com



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