Monday, June 02, 2008

Kimbo and MMA beats Stanley Cup

The inaugural CBS ELITEXC SATURDAY NIGHT FIGHTS mixed martial arts event from Newark N.J., led the Network to demographic victory and significant time period growth among all key young adult and young men demographics from 9:00-11:00 PM, according to preliminary Nielsen live plus same day ratings .

The 9:00-11:00PM portion of CBS ELITEXC SATURDAY NIGHT FIGHTS (2.7/05, 4.30m) was first in adults 25-54 (1.9/06), adults 18-49 (1.9/06), adults 18-34 (1.9/07), men 25-54 (2.6/08), men 18-49 (2.5/08) and men 18-34 (2.6/10) and beat NHL Stanley Cup coverage in each of those demos.

And things will probably increase. The preliminary national ratings for Saturday night only included the 9:00-11:00 PM prime time portion of the broadcast and do not include the highest rated part of the telecast--Kimbo Slice vs. James Thompson--which didn't air until 11:30 PM.

Full program ratings will not be available until Tuesday.

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