Wednesday, April 23, 2008

Flyers TV ratings soar

PHILADELPHIA, PA (April 23, 2008) - Comcast SportsNet’s coverage of last night’s game seven of the Flyers-Capitals series made Comcast SportsNet the second-most watched program on either broadcast or cable, behind only ABC, in the Philadelphia market between 7 p.m. and 10:15 p.m. in overall households, and Comcast SportsNet was the top-rated network in several highly-sought advertising demographics including persons aged 18-49, males aged 18-34 and males aged 25-54. Comcast SportsNet’s Flyers coverage out-rated FOX’s powerhouse American Idol from 8 p.m. to 9 p.m. and ABC’s perennial success Dancing with the Stars from 9 p.m. to 10 p.m. in each of these categories.

Comcast SportsNet’s Flyers coverage delivered an average household rating of 8.5 (252,000 households) and peaked with an 11.5 rating (342,000 households) from 10 p.m. to 10:15 p.m. when the Flyers clinched the series in overtime. At that time Comcast SportsNet was the most watched network in the Philadelphia market.

Comcast SportsNet’s post game coverage, Flyers Post Game Live, drew a 3.0 rating (89,000 households), a 200% increase over regular season post game ratings.

The five games of the quarterfinal series against the Capitals, airing on Comcast SportsNet, averaged a 6.2 rating (184,000 households). Comcast SportsNet’s regular season Flyers coverage averaged a 2.2 rating, a 47% increase over last season.

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