The Daily News' Dan Gross made some interesting observations regarding the afternoon drive radio battle between ESPN950's Mike Missanelli and WIP's Howard Eskin. The self-proclaimed "King" of the market, Eskin is now down in the coveted men 25-54 demographic that is the be-all, end-all in radio.
Gross maintains that Eskin now features more guests on his show, runs contests and seems to be acting more polite to callers.
He seems the same to us but WIP has been trying out different people as possible co-hosts or eventual replacements, the most recent being Rob Ellis.
610 station manager Marc Rayfield downplayed Ellis appearnce on the show, however.
"We like Rob a lot and are just trying to get him more at-bats," Rayfield wrote in an e-mail to Gross.
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