Thursday, January 22, 2009

December Arbitron ratings

The December Arbitron ratings are in and both CBS' WIP and Greater Media's ESPN950 took a hit.

Evidently 610's jump in November form a 3.4 to 4.o was an anomaly since Angelo Cataldi and Company were back down to a 3.4.

ESPN950 hit a high of 0.8 during the Phillies run in October, slipped to an o.7 in November and was down to an o.6 in December.

WIP is 13th overall in the market while 950 is 27th.

Meanwhile, WFAN in New York actually registers an 0.1 in Philly.

-Courtesy of Inside Radio

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