Wednesday, August 08, 2012

UFC continues to struggle on FOX

(The Phanatic Magazine) - The latest UFC on FOX  broadcast on Saturday, Aug. 4, averaged a 1.4/3 household rating/share, and 2.44 million viewers, according to Nielsen Media Research. 

Dspite stiff Olympic competition, the UFC event actually posted a slightly higher audience (2.44 million vs. 2.42 million), and came within one tenth of a point in rating (1.4 vs. 1.5), compared to the last UFC on FOX event on May 5.  The numbers are still not good for a network prime time slot, however.

The good news was in the male 18-34 demographic where  UFC programming posted a significant 19 percent increase over May’s card (1.9 vs. 1.6), and for the week in prime time, the UFC on FOX event ranked No. 9 among Men 18-34 and was the highest-rated non-Olympic program in this category.

Through its first four events, the UFC on FOX is averaging a 2.0/4 in households with 3.5 million viewers with the main male demographics posting a 2.5 for both Men 18-34 and Men 25-54 and a 2.4 for Men 18-49.

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