UFC president Dana White has been sticking his foot in his mouth for years but mixed martial arts has been just under the radar of the mainstream media so he has gotten away with it
As the popularity of the UFC has increased, White's inability to control his emotions and play the public relations game has been a ticking time bomb for Zuffa, the parent company of UFC.
This week it finally blew up after an article by Loretta Hunt at Sherdog.com. Dana White responded to the story by calling Hunt "a fucking bitch" and also calling the source of the story "pussy", "faggot" and "liar."
GLAAD latched on to the story and demanded an apology from White.
When pressed White expressed remorse for his remarks and for usage of an anti-gay slur, and said that he never intended to hurt the gay community and would apologize for the incident in a video blog.
White did apologize but the damage was done and UFC is going to greatly reduce his public profile.
White will be doing no more video blogs and has pulled out of doing a reality show based on his life. He is also going to cut back greatly on dealing with the media.
To be honest, White should have been fired for these remarks. Can you imagine if Bud Selig, Roger Goodell or Davis Stern said similar things?
While I recognize all White has done for the sport, he is now a blight on MMA and makes the industry look terrible to the mainstream media it covets.
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