Thursday, October 30, 2008

No one else cared about the World Series

The World Series was the lowest rated ever.

The series averaged 13.6 million viewers, down 14% from the last five-game series in 2006. Compared to last year, the Series was down 20%. Among adults 18-49, the Series averaged a 4.4 rating, down 21%. The Series also included the lowest-rated game ever -- Game 3 was the least-watched Series outing since Nielsen started tracking the Championships in 1968.

"This World Series got off to a solid start last week and was poised to build momentum as we expected it to," said Fox Sports president Ed Goren. "The rain delay on Saturday and suspended game on Monday, combined with going only five games, obviously worked against the Series reaching its maximum viewership potential."

"But even with that," he added, "Fox was No. 1 most nights, posted some of its best nights in many weeks and was No. 1 last week in prime time."

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