Comcast-Spectacor has named Lou Scheinfeld, who was instrumental in the formation of the Spectrum and the Philadelphia Flyers in l966, as Vice President of Development for the company. He had most recently served the company as Director of Closure for the Spectrum.
Scheinfeld, a former Vice President of the Flyers and President of the Philadelphia 76ers, was instrumental in the marketing of the Spectrum during its opening years. He returned to his roots in August of 2008 to oversee all aspects of the 42-year-old facility’s closure, including marketing, promotions, special events and sponsorship opportunities.
In his new role, Scheinfeld will work closely with the Cordish Company in its development of Philly Live. In addition, he will continue to oversee the sale of all remaining memorabilia and assets from the Spectrum as it is demolished to make way for Philly Live.
“Lou did a fantastic job in helping Ed Snider and Comcast-Spectacor create a year-long celebration of the cherished Spectrum,” said Comcast-Spectacor President Peter Luukko. “I know Lou will continue to be a valuable asset.”
Additionally, Scheinfeld will assist the Ed Snider Youth Hockey Foundation in its efforts to refurbish, in partnership with the City of Philadelphia, five City-owned rinks, including the enclosure of three of these rinks for year-round operations. He will also spearhead a capital campaign for Snider Hockey.
A native of Philadelphia, PA, Scheinfeld was vice president of the Flyers from l966 through 1972 and President of the Spectrum from l972 through l976. He guided both the team and the arena to their respective places among the nation’s elite. He is credited with establishing the fabled Kate Smith “God Bless America” relationship with the Flyers. His groundbreaking innovations include building the model for today’s sports marketing approaches and development of the earliest luxury suites.
He helped guide the creation of PRISM, a regional cable TV concept that led the way to a score of similar outlets, in 1976. He became senior vice president of Spectacor in 1978, and oversaw the operations of the Spectrum, the Flyers, PRISM and other company holdings. He left Spectacor in l980 to become President of the Philadelphia 76ers.
Since l982, Scheinfeld has operated his own sports and entertainment marketing and management business, known as LCS Associates, Inc. He will continue to serve as Director of Development for Manhattan Capital, LLC, a New York City investment firm specializing in developing sports facilities and accompanying entertainment districts. In addition to being responsible for all aspects of closure of the Wachovia Spectrum, Scheinfeld is overseeing construction of a Triple A baseball stadium in Reno, NV.
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