Tuesday, October 18, 2011

Sixers unveil new marketing plan

PHILADELPHIA – The Philadelphia 76ers new Chief Executive Officer Adam Aron announced today a new marketing campaign for the team that embodies the city of Philadelphia and defines the essence of the Sixers and its fan base:


“This new Sixers tagline is more than just words to me, our ownership group and our organization – it is a pure encapsulation of the Sixers identity,” Aron said. “As we start a new era of 76ers basketball, we are determined to make these all-important principles the centerpiece of our franchise and the foundation on which we will operate.”

Aron added, “The words contained in our new slogan have been circulating around the Sixers for many years. It is no coincidence that we are reaching deep into the heritage and tradition of the 76ers. After all, over the years, the Sixers have been one of the NBA’s most elite teams.”

The tagline is just one part of a new and aggressive marketing campaign that will center around the following principles:

PASSIONATE: Sixers fans and all of Philadelphia sports fans are among the most passionate in the country, in a city known for its affinity towards professional and collegiate sports.

INTENSE: Philadelphia 76ers Head Coach Doug Collins intense and inspired leadership mirrors the intensity of our team, our organization and our fan base as the Sixers strive to play exciting, winning basketball.

PROUD: The 76ers are one of the most successful franchises in the history of the NBA:

-          The 2,610 regular-season wins are the third most wins in NBA history.

-          Have made 46 playoff appearances, the third most appearances in NBA history.

-          Won five Eastern Conference titles, the fourth most in NBA history.

-          Three-time NBA champions, tied for the fifth most titles in NBA history.

-          Featured 13 Hall of Fame members and 98 All-Star selections.

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