Finally got the February radio ratings courtesy of Inside Radio and WIP took a huge hit, dropping from a 3.6 to a 2.9.
950 can't rejoice. They also went down from an o.8 to an o.7.
WIP's cumulative listeners crashed from 588,000 to 448,000. 950 went from 214,800 to 172,500.
In one month WIP lost about 20 percent of its listeners and lost 19 percent. Both stations' local programming is incredibly stale with no destination programming.
No comments:
Post a Comment