Tuesday, May 12, 2015

Sixers change logo

The new 76ers logo
PHILADELPHIA - If you killed the previous brand, create a new one.

The Philadelphia 76ers unveiled an updated brand identity Tuesday, including a redesigned primary logo and a series of partial and secondary logo variations in advance of the NBA Draft Lottery on Tuesday, May 19. An introduction of new uniforms will follow on Thursday, June 18.

The new logo set is effective immediately and updates the previous iconic Sixers design.

The Sixers call the new primary logo a modern interpretation of the classic Sixers insignia, stylistically redeveloped to include a patriotic blue border with six white stars and “PHILADELPHIA” adorned across the heading.

The familiar white basketball has been visually updated with a positional rotation of the seams. The emblematic ring of 13 stars present in the primary, partial and secondary logos continues to represent the original American Colonies.

The new uniforms will be unveiled at a public event held at the Wells Fargo Center on June 18, where Sixers legends Billy Cunningham, Darryl Dawkins, Moses Malone, Bobby Jones and Allen Iverson and special guest Barbara Chamberlain-Lewis, sister of the late Wilt Chamberlain, are scheduled to attend, as well as current Sixers players.

The new uniforms are inspired by Sixers jersey designs from the eras of Chamberlain (late 1960s), Cunningham (1970s) and Julius Erving (1980s).

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